[PDF] Trade-Off: Why Some Things Catch On, and Others Don't download
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Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney
- Trade-Off: Why Some Things Catch On, and Others Don't
- Kevin Maney
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780385525954
- Publisher: Crown Publishing Group
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A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...
Less Than 300 Project|TRADE-OFF « Brand Autopsy
We kick off the Less Than 300 Project with Kevin Maney's worthwhile book, TRADE-OFF: Why Some Things Catch On, and Others Don't.
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McDonald's Aims for Fidelity Mirage | Jeremiah Stanghini
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I'm of two minds about Trade-Off by Kevin Maney. I picked up the book mostly on the strength of its tagline: Why Some Things Catch On, and Others Don't.
Trade-off by Kevin Maney (Intro by Jim Collins) | Leadership
So says bestselling author Kevin Maney in his recent book Trade-Off: Why Some Things Catch On and Others Don't (Random House) Forward
Trade-Off: Why Some Things Catch On, and Others Don't
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Trade-Off Why Some Things Catch on, and Others Don't by Kevin
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